Selling Software and Services: A Short Guide to SaaS Marketing

2022-03-11Consumers are changing, and this has never been true in the SaaS industry. Thanks to the Internet which has made all types of information accessible with just a click. The Internet has also allowed buyers to connect with their peers faster;… Read more »

High-Tech Lead Generation Strategies To Boost Conversion and Retention

2022-03-03Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change that rocked the whole world. The change has made a lot of organizations and businesses realize that working from home has a p… Read more »

4 Actionable Tips to Find and Convert More Financial Services Leads

2022-02-25As a financial advisor, you strive hard to improve the technical skills that will help you provide high-quality results to your clients. These clients have been your greatest source of business either through the current value they make or … Read more »

5 Reasons Why You Should Outsource B2B Lead Generation

2022-02-02Businesses who nurture leads make 50% more sales than those who don’t. While your business can’t afford to throw away half of its revenue, you may be concerned that it can’t pay for a specialist agency to generate its leads. However, gettin… Read more »

Generate Good-Fit Software Leads By Outsourcing Your Sales Development

2022-01-28B2B companies need to generate leads to survive. Without leads, the sales pipeline could dry up. How does a B2B company generate leads?Businesses must have a sales development team. This group of people takes charge of finding leads and qua… Read more »

Sales Enablement and Lead Generation in the IT Services Industry

2022-01-20As a lead generation services provider, we have worked with various clients coming from different industries. Hence, we have seen how others have really struggled in empowering their sales force.If you’re an enterprise tech company, you’re … Read more »

Why Your Email Nurturing Process is Not Working (and How to Fix It)

2022-01-13What are your prospects doing if they are interacting with your website but aren’t ready to buy? They’re probably looking for answers to their difficulties and weighing their choices before making a buying decision.Email nurture sequences, … Read more »

Email marketing: What does 2022 hold?

2022-01-07The pandemic has taught us that plans can change rapidly. What you predict today could not be accurate tomorrow. To stay ahead of the game, you must keep track of the latest trends regularly.Several brands modified their strategy to interac… Read more »

5 Qualifying Questions to Ask Your Prospects

2021-12-17What makes a prospect a good lead or not? How do you qualify them? How do you determine if they are a good fit for your products or services?One of the biggest challenges most salespeople struggle with is learning to differentiate leads bet… Read more »

How to Effectively Engage Top-of-Funnel Leads as a Sales Rep

2021-12-02If you want to close more, convert more prospects, and close deals, you need to attract them through various marketing and lead generation campaigns and get them at the top of your sales funnel. If you don’t, all other efforts after that wi… Read more »

Best Sales Tactics for Top B2B Industries

2021-12-02Each industry demands a different method of selling — even though the general theories are the same.It is through adapting theories into practical approaches that are relevant and customized to your strategy that you can be truly successful… Read more »

Email marketing: What does 2022 hold?

2021-11-30The pandemic has taught us that plans can change rapidly. What you predict today could not be accurate tomorrow. To stay ahead of the game, you must keep track of the latest trends regularly.Several brands modified their strategy to interac… Read more »

6 Reasons Why Companies Have Poor B2B Sales Data Quality

2021-11-25As much as data and analytics are important in today’s marketing strategy, yet many businesses are struggling with building their customer database. The problem is not in the quantity of data but in the quality.There are a lot of avenues wh… Read more »

Social Media Marketing: Top 9 Keys to Generate Leads and Boost Sales

2021-11-24The good news is that if you know how to use social media correctly, it can be your most effective lead generation platform. With 3.6 billion users using social media throughout the world, it’s the ideal platform for businesses to reach out… Read more »

Creative Ideas to Help Your Brand Stand Out

2021-11-22Creating a brand that stands out in an oversaturated market can be a challenge. With so many companies vying for the attention and custom of online users, how do you offer something different? In this article, we will be sharing some creati… Read more »

6 B2B Email Etiquette Tips You Shouldn’t Miss

2021-11-17A well-drafted email not only brings your brand into focus but also makes the flow of communication smoother. More than 93% of B2B businesses use email marketing to tap into new markets and retain existing customers. Based on this, imagine … Read more »

Winning Design Tips for Business and Marketing

2021-11-15What opens up valuable opportunities for businesses usually rides on the back of good designs. More often than not, the importance of design is being underestimated or is being treated more as an afterthought. On the contrary, good design c… Read more »

8 Reasons Why Your Emails May Not be Converting

2021-11-158 Reasons Why Your Emails May Not be ConvertingAre your email pitches being left unread or going straight to the spam folder? You are not alone.Many marketers like you are struggling to find success with their email marketing campaign and o… Read more »

4 B2B Trends That Will Drive Your Healthcare Marketing

2021-11-15For years now, the healthcare industry has been somewhat lagging when it comes to digital acceptance. However, 2020 changed it all – almost overnight, the world in general and the healthcare industry, in particular, were compelled to go dig… Read more »

5 Ways to Turn your Lead Generation Strategy on Autopilot

2021-11-06Developing an effective and efficient lead acquisition strategy is one of the most critical factors in B2B companies’ growth and generating revenue. Thus, businesses increasingly rely on automation to generate leads and reallocate employee … Read more »

Ways Managers (and Organizations) Can Help Their Sales Sell Better

2021-11-02Every company wants their sales team to be effective and successful. However, salespeople have more on their plate than just making sales. This is the very reason why many sales teams can’t rake in as many sales as they would want to.This i… Read more »

Lead Generation Agency: How to Create High-Converting White Papers

2021-10-31Today’s marketing is impossible without the most efficient tools of representation for the brand, company, goods, and services. Anything can happen when it comes to customer decision-making. To attain desirable ordering and purchasing decis… Read more »

5 Ways to Use Humor in B2B Marketing

2021-10-28There are many ways to use humor in B2B marketing. One way is to include jokes or funny stories in your blog posts and email newsletters. You can also create videos that show the lighter side of your company in thought-provoking ways.In eff… Read more »

Appointment Setting Tips for Software Companies

2021-10-26The software industry is one of the most competitive and software companies are constantly vying to get the biggest market share. Therefore, if you are part of this industry, you need to have an efficient and relevant lead generation proces… Read more »

How to Be a High-performing Outbound SDR

2021-10-23Sales development representatives (SDRs) are responsible for bringing new leads and determining if a prospect is a good fit or not. They contact people that have made inquiries about the company. They do research to qualify prospective clie… Read more »

5 Sales Enablement Strategies You Can Implement Within A Week

2021-10-21Sales enablement is about helping your sales team learn how to sell effectively. It can be by providing information to share with their prospects or offering tools, knowledge, and strategies to enhance their skills. Whilst sales processes a… Read more »

How To Advance Stalled Deals and Win Back The Ones You’re About To Lose

2021-10-19Experiencing roadblocks in closing deals is unavoidable. Most buyers will have 101 reasons why they cannot commit right away. Your offer might be beyond their budget, they might have no need for your product first, or they need more informa… Read more »

How To Drive More Revenue By Automating Your Sales Process

2021-10-15Your sales process provides you with a strategy for turning prospects into paying customers. You can keep prospects organized, ensuring you’re reaching out at the correct moment, and establish solid customer connections that will last for y… Read more »

How to Become a Savvy Technology Sales Development Specialist

2021-10-14If you have been working with technology leads and buyers for quite some time, they are the most challenging and intimidating lot. And if you want to impress them, you need to think like one. It does not necessarily mean that you will learn… Read more »

5 Ways To Simplify The Customer Buying Process

2021-10-12The rapid development of the digital segment, increased consumer mobility, and an increasingly demanding attitude toward brands require companies to be more attentive to their customers and predict their wishes. Nonetheless, even if you are… Read more »

5 Powerful Telemarketing Spiels To Overcome Any Situation

2021-10-08One of the most memorable scenes in a lot of movies are, as revealed by the actors themselves, improvisations.For example, Leonardo di Caprio’s scene where he shouted “I am the King of the World,” and Gerard Butler’s war cry, “This is Spart… Read more »

8 Interesting Ideas To Brand Your Website For Success (Bonus: You Can Do It Yourself!)

2021-10-07Your website is the extension of your brand. It is the most visually comprehensive part of your brand and has the potential to be the most engaging too. The most successful brands out there treat their websites as more than their digital st… Read more »

Top FAQs About Outbound SDR Outsourcing

2021-10-04SDRs are in charge of converting leads generated through demand generation efforts into actionable leads and sales talks. In order to qualify inbound prospects and generate new leads from outbound efforts, your SDRs are critical.As essentia… Read more »

Outsourcing Lead Generation Services: Best Decision Ever or Disaster?

2021-09-30What is Lead Generation?Anyone who has shown interest in your company’s products or services is already considered a lead. However, they may not be qualified to buy. They are only potential customers you have not done business with but have… Read more »

IT GRC Sales Guide: Ways to Sell IT GRC Services

2021-09-30Governance, Risk and Compliance Services (GRC Services) is a strategy used in managing an organization’s overall governance, enterprise risk management, and compliance with regulations. To present a better image, think of GRC as a structure… Read more »

The Anatomy of a Winning Lead Generation Process

2021-09-29Every B2B or B2C business dreams of having a lead generation strategy that fills their sales pipeline on overdrive. It’s not impossible to achieve these days with all the lead generation services available as well as the technology on hand.… Read more »

Callbox Is Proud of Its 5-Star Quality Lead Generation

2021-09-26In 2020, it was reported that the top priority for marketers was their lead generation. Because the opportunity for more business can bloom from gathering leads, many people are putting more effort into scaling their lead generation.Lead ge… Read more »

8 Things You Shouldn’t Do During a Sales Call

2021-09-23Do you ever break down what you say and how you act with potential consumers after you’ve said it? What are your thoughts about your strategy? Would you consider purchasing a product or service from you? On a sales call, there are certain t… Read more »

Lead Generation Strategies for Video Software Products and Services

2021-09-21As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing to… Read more »

5 Ways To Strengthen Your Email Marketing Campaign

2021-09-20Creating a strong email marketing campaign that helps you achieve your digital marketing goals can be tricky. This is especially true if most of your experience has been with other types of digital marketing.Nevertheless, if you have an ema… Read more »

High-Tech Lead Generation Strategies To Boost Conversion and Retention

2021-09-17Competition in the high-tech industry is very tough. It got even tougher because of the uncertainty and the change that rocked the whole world. The change has made a lot of organizations and businesses realize that working from home has a p… Read more »

How Marketing Automation Can Help Drive Leads For Your SaaS Company

2021-09-16Marketing automation is the solution for SaaS marketers and entrepreneurs who want to make their lives simpler.Marketing automation is meant to take care of “the majority of the work,” allowing you to focus on the essential aspects of your … Read more »

4 Must-have CRM Features and Tools for Remote Sales

2021-09-15CRM is an essential part of any sales team, and if you’re working remotely it becomes even more important to have the right CRM features to help you stay on top of things.With years of practice as a lead generation services provider, we kno… Read more »

How to Improve your Sales Prospecting on LinkedIn in 3 Simple Steps

2021-09-142:321:53There are so many social media platforms that you can use to find leads for your business. Data shows that as of July 2021, there are about 4.8 billion social media users worldwide. That’s about 57% of the world’s population which s… Read more »

From Feet on the Street to Digital: 3 Sales Tips That Never Left

2021-09-09So our BDM, Mike Carter has this to say when we asked him about his views on selling in the digital age.As a salesperson for more than three decades – from selling Kirby Vacuums in the ‘80s, starting my financial firm back in ‘96, and now a… Read more »

Top Actionable Answers to the Question, “How Do I Generate More Leads?”

2021-09-03“How can I create more leads?” is a question that marketers ask themselves all the time.Unfortunately, there is no easy solution to that question. A short Google search shows a plethora of viewpoints, tools, and resources all claiming to be… Read more »

Marketing Automation Tips to Improve Conversion

2021-09-02What is Marketing Automation?Marketing automation can be defined as a technology that assists firms in growing by automating marketing operations, tracking customer engagement, and providing personalized experiences to each customer across … Read more »

The Best Channels You Can Use To Generate More B2B Healthcare Leads

2021-08-25Written by Judy CarollThe decade is still young, and while it still is, it’s the right time to determine which marketing channels you should be looking out for and getting rid of the outdated ones because the truth of the matter is that whi… Read more »

Watch On-Demand: 5 Times Telemarketing Can Get Your More Leads and Sales

2021-08-20Watch On-Demand: 5 Times Telemarketing Can Get Your More Leads and SalesWritten by Melody EstebanSome may believe that telemarketing is a relic of the past, that it should be tucked away in a box and forgotten about. They are mistaken.Over … Read more »

25 Best Lead-generating Marketing Strategies for B2B Companies

2021-08-19What is B2B Lead Generation?B2B lead generation is the process of locating and attracting the right prospects to buy your product or service. For B2B sales and marketing teams, it’s a must-do activity. In marketing, B2B lead generation is t… Read more »

How To Look For The Best Lead Generation Services Company

2021-08-18How To Look For The Best Lead Generation Services CompanyWritten by Rebecca MatiasStrong lead generation capability is the foundation that binds the whole funnel together in every successful business’s marketing and sales strategy. A compet… Read more »

B2B Lead Generation Services: A Guide for First-time Outsourcers

2021-08-18B2B Lead Generation Services: A Guide for First-time OutsourcersWritten by Rebecca MatiasWhen you are thinking of partnering or collaborating, the most important thing to remember is that you need the right team to make it work. This stands… Read more »

How to Set Appointments with Mid to Large Enterprise Firms Contacts

2021-08-13Business success is hard-won and fleeting, and generating monthly recurring income is the only way to keep growing and prospering, no matter how successful your firm is right now. That means getting more meetings with important decision-mak… Read more »

Generate Good-Fit Software Leads By Outsourcing Your Sales Development

2021-08-11B2B companies need to generate leads to survive. Without leads, sales pipeline could dry up. How does a B2B company generate leads?Businesses must have a sales development team. This group of people takes charge of finding leads and qualify… Read more »

Gold-worthy Lead Generation Tips To Keep Your Sales Pipeline Torch Burning

2021-08-09Have you ever wondered how Olympic athletes win a gold medal? Well, it certainly is not with pure luck. There is a specific discipline that they uphold in order to achieve the win that they set their eyes on. As the excitement surrounding t… Read more »

Telemarketing: The Secret Sauce to Racking Up Qualified B2B Sales Leads

2021-08-04Many businesses consider telemarketing a thing of the past. Still, it remains a significant part of any lead generation strategy in this modern world. In this post, we’ll be sharing our views as a lead generation services company on telemar… Read more »

Selling New Tech? Tips to Impress and Engage Your Technology Sales Leads

2021-08-02Selling a new tech product is a great challenge. You might be selling to someone who knows nothing about technology or to someone who thinks he knows all.Most salespeople think that discussing the features of the product would sell. But, th… Read more »

A Software Company’s Guide to More Software Clients and More Sales

2021-07-29Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying the appropriate strategies to attract more clients and win more sales. Easier said than done, but it large… Read more »

The Advantages and Disadvantages of Outsourcing SDR Services

2021-07-21SDRs have taken the market by storm in the last few years. There are many new SDR services that have taken the stage and many businesses have taken full advantage of this. The question however is whether or not this is the right choice for … Read more »

Regional Marketing Strategies for Multi-location Companies

2021-07-15Regional marketing isn’t limited to your current local business. If you’re a multi-location company, you also need to take a local-first approach into your marketing strategies in order to be able to excite your local target customers of th… Read more »

Things to Consider When Choosing an Outsourced Lead Generation Agency

2021-07-07Many companies are now outsourcing lead generation instead of doing it by themselves. Hiring an agency to generate leads gives companies the time to focus on growing their businesses. In the past, only a few businesses hired an agency for l… Read more »

How to Lose a Deal: 6 Sales Prospecting Pitch Mistakes

2021-07-02Sales prospecting pitches can bring new business and clients to your door when done right. If you are in sales, you cannot do away with doing prospecting pitches. Yet, have you wondered why no matter how hard you tried to sound convincing, … Read more »

Reasons Why Why You’re Not Generating Enough Leads

2021-06-29Lead generation can fail.It’s critical to understand what could go wrong so that organizations can prepare accordingly.In this guide, we take a look at the most common reasons why lead generation fails, and we look at possible solutions to … Read more »

8 Things a Lead Generation Agency Should Provide

2021-06-25Lead generation agencies are the best.They can leverage their specialization in bringing in qualified leads while their clients can focus on product development and customer service.It’s a solid recipe for rapidly scaling and growth.In this… Read more »

How To Market a Relatively New Product or Service Offering

2021-06-22Coming up with a new product or service is not an easy feat. From the conception period to the actualization of it, there’s a lot of care and thought put into it, and the thrill of finally having the finished work in your hands is a little … Read more »

Video Game Elements and Mechanics That Exist in Marketing

2021-06-18If you’re like me and grew up playing video games (and still do to this day), then you must’ve also spent your weekend watching the E3 event, anxiously anticipating what new game releases and updates we’ll be getting, or if your favorite ga… Read more »

How To Market a Relatively New Product or Service Offering

2021-06-18Coming up with a new product or service is not an easy feat. From the conception period to the actualization of it, there’s a lot of care and thought put into it, and the thrill of finally having the finished work in your hands is a little … Read more »

Ways To Qualify Sales Leads Over The Phone

2021-06-09One of the pitfalls with using digital channels such as email, social media or content to generate leads is that the leads lack proper qualification. Just because someone submitted their information through a contact form or responded to yo… Read more »

Sales EnablemeSales Enablement and Lead Generation in the IT Services Industrynt and Lead Generation in the IT Services Industry

2021-06-07If you’re an enterprise tech company, you’re probably familiar with the term “sales enablement”. The job function has become increasingly crucial for many IT services companies selling to large customers. Why? It helps salespeople during th… Read more »

Marketing Ideas to Implement this Second Half of 2021

2021-06-02We are already halfway through the year of 2021 which is the perfect time to take a look at all the different new marketing trends rising up as we enter the second half of 2021. It doesn’t matter whether you have been running a business for… Read more »

Marketing Strategies to Outpace your Competition

2021-05-28In order to survive, marketers must be able to find, reach, engage and acquire customers in a competitive environment where other brands are rushing to do the same. The competition in the business world only gets thicker everyday so it’s im… Read more »

Cross-border Expansion Strategies for Tech Startups

2021-05-27International expansion is a critical component of many companies’ overall growth strategy. Entering the international arena can help expand a company’s reach and also be a way to protect against the risk of decline in the domestic market. … Read more »

Expanding Your Business Across APAC (and USA) Through Lead Generation

2021-05-21So, you’re thinking of bringing your brand overseas. Taking your brand overseas is definitely appealing, and it attracts many entrepreneurs who are more than willing to jump at the chance. However, you also have to understand that going glo… Read more »

Software Sales Strategies for SaaS Sales Reps

2021-05-21It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and sup… Read more »

How To Sell More By Selling Less

2021-05-13In sales, the natural mindset to selling your products and services is “the more you sell, the higher the chances of getting new clients/customers” But what if we told you that you can actually sell more by selling less?It is all about the … Read more »

Lead Generation Success Stories To Inspire Your 2021 Strategy

2021-05-11People don’t buy things, they buy the expected results of the things we sell. For example: no one wants to buy a coaching program, copywriting, computer, etc. What people want to buy is the ability to make better decisions, attract sales-re… Read more »

Learn From Your Competition for a Successful Lead Gen Campaign

2021-05-10Learning from your competitors’ lead generation campaign is an essential step for brands developing their own lead generation campaign. Finding out what works for a competitor will enable proactive brands to gain insights about the type of … Read more »

5 Tips To Better Manage Sales Leads

2021-05-06Finding leads is one, if not the most important aspect of marketing. You cannot sell your products and/or services if you don’t have people to sell it to. Having said that, once you’ve found your ideal leads, you also need to know how to pr… Read more »

The Drawbacks of Paying Per Lead

2021-05-04In an AI world, where technology evolves so fast, more and more clients inquire about pay-per-lead pricing models whenever they set off on their telemarketing campaign. This approach may seem cost-effective and risk free at first as a means… Read more »

A B2B Guide to Successful Cross-border Expansion

2021-04-29Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes stressful, reality for others.New markets. Fresh revenue streams. High returns on reinvestment. Revitalized product development. “Going global” i… Read more »

SaaS Sales: How To Effectively Sell Software Subscriptions

2021-04-27Software — whether sold as a service (SaaS) is a multibillion-dollar business, with new vendors and solutions popping up all the time. But just because you have developed a great app or solution doesn’t guarantee success. So how can you inc… Read more »

What Tech Companies Need to Do to Develop The Best Quality IT Leads

2021-04-25A lot of people think that tech companies are at the top of their game because of their innovations. But the truth is, even tech companies suffer, especially in lead generation. It’s not really about getting leads per se but about getting h… Read more »

Sales Development vs. Appointment Setting

2021-04-21Sales Development is an umbrella term used to describe many different functions. It is essentially a new way of doing sales – one that combines processes, people, and technology. The idea behind it is that it’s much better to sell to someon… Read more »

From ABM to ABX. Generate Quality Leads Through Account-based Experience

2021-04-12In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and i… Read more »

Lead Generation Stats to Keep an Eye On in 2021

2021-04-07With the marketing industry’s ever-evolving nature, it is no wonder that successfully building brand awareness and achieving high rates of customer retention in B2B has reached a high level of sophistication. Business owners and marketing p… Read more »

Types of Content That Will Enhance any Marketing Push

2021-04-02It is not enough to simply create content; you have to create content that is useful for your audience to gain their trust.That might sound fairly easy, but the truth is that choosing the right types of content in digital marketing is far m… Read more »

6 Customer Acquisition Strategies to Win New Customers in 2021

2021-03-29When we speak about the term customer acquisition, we need to understand the importance of multiple kinds of approaches that get us new customers who will buy our products & remain loyal to our brand.Attracting new customers to your busines… Read more »

Top B2B Tech Services That Will Find Success Through Lead Generation

2021-03-25Lead generation firms provide companies with the hottest and best leads that you need in order to get new clients all while freeing your hands to do the more important tasks of running your business. As technology keeps on growing and advan… Read more »

The Top B2B Lead Generation Sources For Every Industry

2021-03-22Lead generation is a universal need for every industry. At the same time, lead generation looks different for every industry as they all draw their leads from various sources. A lot of times it can be a trial and error until you find which … Read more »

Operational Intelligence Software Lead Generation Strategies

2021-03-18Operational Intelligence is a data analytics philosophy that focuses on implementing quick business decisions and taking action based on real-time data. This method employs automated data gathering techniques including artificial intelligen… Read more »

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

2021-03-16While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that.Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecos… Read more »

The Best Targeted Outbound Lead Generation Strategies

2021-03-10Inbound lead generation is good. It’s subtle and convenient. You don’t have to go out and look for customers because they come to you. However, if you are just focusing on inbound, you are missing out on a lot of things because your marketi… Read more »

Lead Generation Strategies for Robotic Process Automation Companies

2021-03-03Selling Robotic Process Automation SolutionsRPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to c… Read more »

The Top Reasons Why Businesses Partner with Outbound Sales Companies

2021-02-26Being a well-received business solution, companies are increasingly becoming more aware that outsourcing their marketing and sales team is a tremendous time and money-saving game changer.When the marketing and sales functions of a company a… Read more »

Callbox Is Proud of Its 5-Star Quality Lead Generation

2021-02-22In 2020, it was reported that the top priority for marketers was their lead generation. Because the opportunity for more business can bloom from gathering leads, many people are putting more effort into scaling their lead generation.Lead ge… Read more »

How Callbox Stacks Up Against Other Lead Generation Agencies

2021-02-17After being in the lead generation game for over a decade, Callbox has finessed its techniques and strategies that have put us on the map among other big names in this industry. It is our goal to provide our clients with top notch performan… Read more »

Signs You’re Doing Lead Generation Wrong

2021-02-11Countless companies end up with poor sales-marketing alignment because they suffer from bad lead generation. Bad lead generation can destroy marketing’s credibility, waste demand generation dollars, and damage your company’s brand reputatio… Read more »

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

2021-02-09Writing sales emails is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move … Read more »

Lead Generation Strategies for Electronic Manufacturers

2021-02-04When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the f… Read more »

How to Sell Medical Software to the Healthcare Space

2021-02-01Marketing to healthcare professionals is never easy. They are constantly bombarded with information, making it hard to stand out from the crowd. Strict regulations mean that trust comes at a premium and entering the market as a new contende… Read more »

Callbox Passes Diagnostic Test with Flying Colors

2021-01-28Callbox Passes Diagnostic Test with Flying ColorsREAD FULL STORY57Sales Appointments183MQLs274Net New ProspectsIndustryHealthcareLocationUSAHeadquartersUSACampaign TypeLead GenerationTarget LocationUSATarget IndustriesLaboratory and collect… Read more »

What Prospects Love to Hear During a Sales Call

2021-01-27The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your d… Read more »

What Prospects Love to Hear During a Sales Call

2021-01-27The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your d… Read more »

What Prospects Love to Hear During a Sales Call

2021-01-27The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your d… Read more »

What Prospects Love to Hear During a Sales Call

2021-01-27The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your d… Read more »

What Prospects Love to Hear During a Sales Call

2021-01-27The month of love is upon us in just a week’s time. Now, you must be asking yourself, what’s love got to do with B2B and sales calls. Well, picture going on a first date. You want to put your best foot forward at all times to impress your d… Read more »

Callbox ABM Accelerated Product Launch for Infrastructure Software Lead

2021-01-25Callbox ABM Accelerated Product Launch for Infrastructure Software Lead READ FULL STORY82SQLs358MQLs480+Net New Prospects IndustrySoftware LocationNorth America (NA), South America (SA), Europe (EU), Middle East (ME), Asia Pacific Headquart… Read more »

Responsive Calling: Ways to Make Prospecting Calls that Convert

2021-01-22People tend to believe that cold calling is dead, yet many successful businesses beg to differ. These businesses rely on cold calling to drive revenue. It doesn’t matter whether they’re a big company with over 500 branches worldwide or a hi… Read more »

The Many Faces of Appointment Setter

2021-01-20When it comes to engaging sales prospects, it is vital to have a proper understanding of the approaches typically applied. It all boils down to the types of appointment setters that comprise your team.As appointment setter types vary, you m… Read more »

Mobile Platform Deepens Pool of Potential Merchant Partners in SG Campaign

2021-01-15The ClientThe Client is the Singapore office of a South Korea-based Internet platform developer that specializes in ecommerce, online-to-offline (O2O) solutions, and digital marketing. The company is a fully-owned subsidiary of a Fortune Gl… Read more »

How to Build and Grow Your Marketing Database in 2021

2021-01-13To say that 2020 was a year of ups and downs is putting it lightly. It was especially turbulent if you are a business owner. Your company likely had to contend with some major upheavals, stressors, and challenges.But it’s a new year, and as… Read more »

Retool Your Sales and Marketing with the Right Tech Stack

2021-01-07As a B2B business owner, you already know how powerful and beneficial technology is in growing your business. Chances are you might have used a number of them already and you are also aware how dynamic these tools are. They are constantly b… Read more »

The Top Sales Leads Sources to Help You Find New Customers

2021-01-04Can you quantify how many daily, weekly, monthly, or annual leads your business receives from each marketing channel? More importantly, do you know which channels bring your most qualified prospects at the lowest cost of customer acquisitio… Read more »

How to Sell to Match the 3 Types of IT Decision Makers

2020-12-30When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), yo… Read more »

The Top Sales Enablement Tools for 2021

2020-12-29As nice as it would be to expect sales and accolades, it’s very much impossible to expect a sustained, uninterrupted success after each year. However, we should always try our best to make sure we’re doing all we can to at least try to conv… Read more »

What to Get Your Prospects for the Holidays: 4 B2B Gift Ideas [VIDEO]

2020-12-23‘Tis the season for giving…and holiday-related stress.Gift-giving worries 79% of consumers.67% are unable to find the “perfect” gift.90% have hard-to-please persons on their list.Related: Use the Psychology of Free Stuff to Generate LeadsFo… Read more »

Trends That Will Drive Growth for Engineering and Manufacturing Companies in 2021

2020-12-22Much has been said about Industry 4.0, and how it has revolutionized the manufacturing world by providing manufacturers with opportunities to utilize advanced tools and technologies throughout the product lifecycle. There’s no doubt that In… Read more »

Callbox Lead Generation Powers Up Software Startup

2020-12-21The ClientThe Client is a software development startup, serving clients from different verticals across the globe, building Web, Mobile, Analytics, Machine Learning, Blockchain, and RPA solutions.The ChallengeThe Client aims to provide a pr… Read more »

How to Transform and Refine your Sales Process in 2021

2020-12-17As we draw closer to 2021, we look back at the things that defined 2020 and the way businesses have been shaped for the new normal.One aspect of business that’s changed a lot is sales workflows. We’ve found that it’s been the year for refin… Read more »

More Reasons Why You Need to Outsource your Lead Generation [INFOGRAPHIC]

2020-12-15Apparently, businesses outsource to reliable B2B lead generation companies for three things; it conserves time, money and effort.This is an advantage for IT and Software companies for instead of minding the strenuous work of hiring and trai… Read more »

Sales and Marketing Adaptations That Will Stick in 2021

2020-12-10Many experts are convinced that the world is not going back to how it was before the global pandemic struck – Or at least not for a long time. Operating in the “new normal” emphasizes on socially-distanced interactions and heavily relying o… Read more »

Leverage Social Media’s Influence to Reach More Targeted Customers

2020-12-08There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible.With the latest developments in the ways we used s… Read more »

Top Trends in Technology Selling for 2021

2020-12-04As the crazy year of 2020 is soon coming to a close, more and more businesses are also starting to make their predictions for what 2021 has in store especially in the coming tech trends. One thing that’s for sure is that today’s most import… Read more »

Building a Successful Thanksgiving Marketing Campaign

2020-11-25We are nearing the end of 2020 which means the holidays are coming and no matter where you are or what business you operate in, the fact still remains that the holidays are a frenzy-filled season for both the customers and businesses. Are y… Read more »

Sample Telemarketing Scripts for ADVERTISING

2020-11-20Download our free ebook:Sample Telemarketing Scripts for ADVERTISINGHere’s what’s in store for you this month!Subscribe to our newsletter and get your Sample Telemarketing Script for FREE!Scripts are used as guide for telemarketers to deliv… Read more »

Optimizing Your Sales Through Digital Transformation

2020-11-18Digital transformation has, as the name suggests, transformed various aspects of modern society and the world of business has been one of the hardest-hit-areas. Digital transformation forces companies to change their business models to adap… Read more »

How to Get Booked with Discovery Calls

2020-11-13For many online experts with high ticket offers, filling up your calendar involves speaking with potential clients on discovery calls. But how exactly do you go about getting these calls booked?Today, we’re going to talk about simple but ef… Read more »

How to Get Booked with Discovery Calls

2020-11-11For many online experts with high ticket offers, filling up your calendar involves speaking with potential clients on discovery calls. But how exactly do you go about getting these calls booked?Today, we’re going to talk about simple but ef… Read more »

B2B Logistics firm Wins $6 Million in New Sales from Callbox Campaign [CASE STUDY]

2020-11-09Watch this short video to learn how Callbox helped a B2B logistics provider expand in a new market and close high-value deals faster.This Pittsburg, PA-based logistics company has over 40 years providing managed freight, shipping, and stora… Read more »

Appointment Setting Tips for Software Companies

2020-11-04The software industry is one of the most competitive and software companies are constantly vying to get the biggest market share. Therefore, if you are part of this industry, you need to have an efficient and relevant lead generation proces… Read more »

Cyber Security Lead Generation: Where and How To Look for New Leads in 2021

2020-10-30Cyber security lead generation is a niche B2B market with its own rules meaning not every single marketing tactic in the hat is going to work for the market.However, by understanding the target customers, there are plenty of opportunities f… Read more »

Top 5 Sales and Marketing Podcasts for Technology Sellers

2020-10-28The massive rise in the popularity of podcasts is undeniable. According to Podcast Insights, 44% of the U.S. population alone has listened to at least one podcast as well as hop onto the bandwagon and start a podcast themselves.Why is there… Read more »

3 Content Marketing Tips from Top Tech Companies

2020-10-22ccording to a LinkedIn report, 78 percent of IT consumers require more information about a product or service before they make a buying decision. Furthermore, 67 percent of businesses purchase from businesses who educate them every step of … Read more »

How to Cope with Business Rapid Growth: Top Ideas to Stay on Top

2020-10-20Transitioning to puberty can get intense. Rapid changes occur, and there’s nothing you can do to stop these changes from happening. Anyone who has had to undergo the sudden shift towards adolescence has already realized that the only way to… Read more »

How to Manage Leads and Appointments from your Outsourced Agency

2020-10-14In order for a business, whether big or small, to grow, there needs to be a healthy level of collaboration and delegation that exists. Regardless if you’re talking about an individual employee or an outsourced agency, nobody would like to w… Read more »

Why Businesses Struggle With Lead Generation

2020-10-12B2B businesses have ninety-nine problems and lead generation is definitely one of them. B2B sectors Marketers and Sales Heads have been faced with the struggles of generating more opportunitiesGenerating new leads through content marketing,… Read more »

How to Find Potential Clients for your New Startup

2020-10-09When you’re operating a B2B startup, you want to immediately land paying clients. Initially, the revenue is primarily based more on principle rather than profit, but moreover, it’s even more important to gain clients that are going to give … Read more »

Driving New Business Leads for 2021 (What’s New)

2020-10-07The year 2020 has been a defining year for many businesses. It revealed what kind of foundation and values that make a business weather any kind of storm or make it last. Notably, it has also created a huge business shift. In order to adapt… Read more »

4 Ways to Generate OEM Leads

2020-10-05In the digital age that we live in right now, our customers are presented with a myriad of options on a daily basis. So much so that the manufacturing field is constantly crowded and the basics are not enough anymore to make you and your bu… Read more »

Growth Strategies for Systems Integration Companies

2020-10-01Trying to sell a business is no easy feat. It requires you to be good at identifying who your potential buyers are and how their risks and opportunities are perceived from their lens. If you can do that, it will result in realizing the high… Read more »

Empowering Your Sales Reps During Trying Times

2020-09-29Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empower y… Read more »

How To Generate Technology Leads Using Technographics Data

2020-09-24Companies use tools and applications that can provide insight into their tech buying habits, how they work, the different challenges they face, and what tech they’ll buy next. Especially for technology providers, technographics is your lens… Read more »

5 Ways Technology Drives Sales and Marketing

2020-09-17It’s nearly impossible to do sales and marketing in this day and age without any form of technology. Of course, you could, but it would waste a lot of time, resources, and take you ages to see any results. Technology has become a big part o… Read more »

How to Add Outbound Prospecting into your Sales Activities

2020-09-14Being able to have a funnel filled with high-quality leads is something every sales professional’s dream achievement. However, it is known to be a task that comes with challenges, and many of the end up settling for leads that are not even … Read more »

Customer Acquisition Strategies for Field Service Software Companies

2020-09-10One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools wh… Read more »

Engaging Different ABM Buyers: From Executives to CxOs

2020-09-04Account-based marketing has been around for years already and as the years have passed, more and more companies ranging from big enterprises down to small businesses have adapted ABM into their marketing strategies. Ultimately, what it all … Read more »

How To Streamline Your Sales Pipeline With These 5 Steps

2020-08-31Efficient sales processes are key to effective sales, but sales pipelines can get pretty clogged up if unmaintained for a long time.Periodic pipeline maintenance is necessary to enable growth and minimize resource waste in an organization. … Read more »

Marketing Strategies CMOs Must Try to Drive Growth in 2021

2020-08-26The year 2020 has already disrupted the world forcing companies to create significant adjustments and changes in how they conduct and market their business. We are now halfway toward 2021 and as the months crawl by, marketers need to contin… Read more »

IT GRC Sales Guide: Ways to Sell IT GRC Services

2020-08-24Governance, Risk and Compliance Services (GRC Services) is a strategy used in managing an organization’s overall governance, enterprise risk management, and compliance with regulations. To present a better image, think of GRC as a structure… Read more »

5 B2B Practical Tips to Keep Your Sales Intact

2020-08-19When you look at the current situation, it is very evident that things will not return to normal any day soon. Instead, there is an impending possibility of a recession if this will grow much longer. Because of that, customer confidence con… Read more »

How Email Marketing Looks Like in the New Normal

2020-08-14The lockdown imposed by governments around the world has forced everyone to stay at home. That means people have more screen time and business activities have now been done online. This has given business owners the opportunity to reach mor… Read more »

7 Things You Can Do Today To Warm Up Cold Leads

2020-08-11A cold lead isn’t a lead to give up on.Sometimes, all a cold lead needs is a little warming up before its ripe for conversion.Cold lead lists remain one of the best lists to market to because they’re already familiar with your product, and … Read more »

Reasons Why Webinars Fail and What You Can Do to Avoid Them

2020-08-06It’s not a secret that webinars are at the peak of it’s channel career today. With everyone transitioning their live events and conferences virtually to adapt to the new normal, it’s impossible that you haven’t yet received an email invitat… Read more »

The Continued Growth of Managed Services (MSP) and the Trends for 2020

2020-08-04Managed Services Providers (MSPs) have been helping SMEs and enterprise businesses scale, and the industry itself is expected to grow in the years to come.From the rise of consultation services to the demands in cybersecurity, the need for … Read more »

How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects

2020-07-29Every business wants to grow and every business wants to land that sweet meeting with their ideal prospect. Especially if you’re part of the sales team in your company, you know it’s true. Among the many important roles in every company, sa… Read more »

Intent Data: How to Generate Leads Using Interest Signals

2020-07-29When your buyers have pain points, what they do is visit various websites, read articles upon articles, and stack up downloading ebooks and whitepapers that could provide them the solutions they are looking for. What your B2B intent data do… Read more »

Ways Your Emails Can Stand Out From Other Emails Prospects Get

2020-07-20For years now, email remains the most dominant form of communication for salespeople through email. Now, even though it is the most effective way to reach people, a lot of the time, most salespeople’s emails still get thrown straight into t… Read more »

The Do’s and Don’ts of a Sales Discovery Call

2020-07-15Once a salesperson gets hold of a new customer on a call, the most common tendency is, of course, to demo your product and try to sell it in a heartbeat. The error in trying to sell right away is that it doesn’t allow time to identify their… Read more »

Winning Design Tips for Business and Marketing

2020-07-09What opens up valuable opportunities for businesses usually rides on the back of good designs. More often than not, the importance of design is being underestimated or is being treated more as an afterthought. On the contrary, good design c… Read more »

How to Set Sales Appointments with Prospects

2020-07-06No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipeli… Read more »

Freedom From Webinar Bloopers: Avoid These Common Webinar Blunders

2020-07-01The 4th of July is an incredibly important day in American history. It marks the beginning of independence and it brings out the feeling of freedom. Today we want to celebrate freedom the B2B way and talk about the cornerstones that build a… Read more »

Winnning Targeted B2B Lead Generation Recipe to Grow Your Business

2020-06-29I’m sure we can all relate to the feeling of coming home a little too late from work, hungry but too tired to put together an elaborate dish with too many ingredients and taking too long to cook. Good thing there are many yummy dishes you c… Read more »

6 Things Your Lead Generation Partner Should Provide

2020-06-25Lead generation is undeniably considered the heartbeat of any business, and like many other businesses out there, you either are in the process of getting a lead generation partner or you already have one. Having established that lead gener… Read more »

5 Ways to Promote Your Virtual Event to Drive More Webinar Attendees

2020-06-23Webinars are one of the most educational tools for marketing. It is useful in securing sales now, especially during the pandemic. More and more people and companies around the globe are looking to move their business and professional educat… Read more »

A Software Company’s Guide to More Clients and More Sales

2020-06-18Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying the appropriate strategies to attract more clients and win more sales. Easier said than done, but it large… Read more »

How to Clean and Update Your Salesforce Data

2020-06-16Data is essentially considered the lifeblood for most companies. It is what keeps the business alive and kicking. Not only does your data provide valuable insights into their organization and its customers, but it also empowers teams to tak… Read more »

IT Sales Scripts: A Quick Guide to Writing Sales Scripts for IT Selling

2020-06-12Getting your client on a one-on-one call or meeting is one step closer to closing the sale. But, is your script good enough to get them to convert?Your sales script is a critical component in pitching your clients, and it can determine if y… Read more »

Top Webinar Marketing Tips for B2B SaaS Companies

2020-06-08Working in business, everyone knows the pressure of constantly delivering fresh leads into the funnel, and if you’re working in the sales or marketing department for SaaS, you’re all too familiar with it. If you operate in the SaaS industry… Read more »

How To Segment (and Nurture) Your Webinar Leads After Your Virtual Event

2020-06-04The great thing about conducting webinars is that you get to engage and work with diverse individuals all around the world and it simultaneously gives you direct insight into all the things that are making a big impact across different indu… Read more »

Lead Generation and Growth Strategies for Niche B2B Industries

2020-06-02By this point, we all know that not all lead generation strategies are the same. Lead generation strategies that may have worked back then may not work nowadays anymore, and every year we need to update our strategies to fit the specific in… Read more »

Webinar Marketing: What Not To Do When Hosting Virtual Events

2020-05-29Virtual events such as webinars have been around for a while, but have shot into popularity especially in recent years. Hosting an online event can be fun especially when you have a great audience that shows much enthusiasm and participatio… Read more »

5 Lead Generation Strategy Examples To Increase Software Sales

2020-05-26Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. That is why you need to adapt and be flexible with their marketing strategies if you want to see an … Read more »

Top B2B Industries That Will Benefit Greatly from Online Events

2020-05-21Whether it’s in our personal or work lives, the majority of our time is spent online. Companies all around the world don’t ‘adjust’ to technology anymore, they embrace it. All the way from sales to marketing and customer service, a lot, if … Read more »

4 COVID-19 Email Examples From Your Favorite Brands

2020-05-18As the world reels from the impact of COVID-19, businesses are unsure how to promote their products and services. Indeed, how can you urge people to buy when everyone is in the dark and doesn’t know what happens next. How can you market you… Read more »

Outdated SaaS Sales Tactics and What You Should be Doing Instead

2020-05-12Software end users keep changing. This is especially true for the new end users. Their mindset and what tickles their ears and interests are not quite the same as those of past customers. We have the internet to thank for all types of infor… Read more »

[EBOOK] Sales Enablement Essentials: Tools, Materials and Tactics for Winning Deals

2020-05-05Closing sales deals isn’t an easy fit but it sure is one of the most satisfying feelings for a salesperson once they shake their buyer’s hand, sealing the deal in.The challenge lies in the process of getting there. It doesn’t happen overnig… Read more »

Lead Generation and Growth Strategies for Healthcare IT Companies

2020-04-27Developing your healthcare IT company into an industry leader may not be an easy feat, but it is surely achievable if you use competent growth strategies. Healthcare IT companies essentially fall under the IT and software fields. This means… Read more »

Ways to Identify, Qualify and Convert Your Website Leads

2020-04-23Getting people to visit your website is the easy part; getting them to convert is a whole other ball game.However, there are different ways to make the process scientific and systematic. In this way, you’ve got your website steadily bringin… Read more »

How to Set Up, Host and Maximize Digital Events to Generate Leads

2020-04-16Webinars have been around for quite some time already and have grown more in popularity in recent years. You have probably either signed up or hosted a webinar yourself in the past.Webinars are a great way to connect with existing clients a… Read more »

Lead Generation Strategies for AI Technology Companies

2020-04-14No matter how many movies Hollywood can cook up about robots making our lives easier in the beginning but ultimately end up ruling the world, there is no denying that the horror of it won’t stop us from creating and integrating AI into our … Read more »

How To Survive, Bounce Back and Achieve Success Throughout a Crisis

2020-04-13Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. The… Read more »

Medical Sales: 5 Keys to Success in Healthcare Selling

2020-04-07“The struggle is real” rings very true for medical sales reps.The competition is nothing less than fierce. So, how can you ensure that you stand out above the crowd?Here’s how…Know your customerPut relationship-development first by learning… Read more »

Empowering Your Sales Reps During Trying Times

2020-03-271:14Sometimes we experience some trying times and it starts affecting the various areas of our lives, especially in our business.In difficult times, you wouldn’t want it to specifically affect your sales.Here are some tips to help you empow… Read more »

5 Positive Signs That You’ve Chosen The Right Lead Generation Partner

2020-03-23As a good digital marketer, you don’t merely operate solely based on mere hunches but on solid, reliable and accurate data. You rely on verified information which will influence your decisions on what steps you’re going to take next. The sa… Read more »

4 Hard Questions to Ask if You Need to Hand Your Lead Generation to an Agency

2020-03-13Lead generation is the fuel that makes businesses grow. Some companies have already figured out a lead generation strategy that complements their business model while some are still struggling. Other businesses, on the other hand, have no i… Read more »

Sales Outsourcing as a Revenue Channel for Financial Firms

2020-03-06The term “outsourcing” has been coined since the early 80s, but its history goes back further than we may think. Ever since people have been performing tasks for employers, some duties have most likely been performed off-site. When a staff … Read more »

Tactics Businesses Can Learn from the Super Bowl

2020-02-06The Super Bowl weekend just ended, but people are still buzzing about it with excitement, recalling all their favorite highlights with their friends and families, and rightfully so! The Super Bowl is the most-watched and most-anticipated sp… Read more »

Sales Leads That Convert: What is a High-quality Sales Lead?

2020-01-22Every sale starts with a lead and there is no shortage of methods of getting some. But, what matters the most is the quality of leads that are coming through a sales pipeline.High-quality leads equal great sales and the possibility of repea… Read more »

ERP Software Leads: Effective Lead Gen for ERP Solutions

2020-01-14If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not a… Read more »

A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020

2020-01-08A Hands-on Guide to B2B Social Selling on LinkedIn, Facebook and Twitter in 2020Modern Marketing cannot be without Social Media as it has become an integral part of it. It is a powerful tool to build meaningful connections and relationships… Read more »

The Lifecycle of MSP Leads: Using Content to Convert MSP Buyers

2019-12-16Managed service providers (MSPs) often find themselves in this dilemma — a business prospect listens to your proposed plan of how to manage their system, and they seem to agree with it. However, when they heard how much it would cost them, … Read more »

Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

2019-12-03News of epic data breaches now hit headlines almost every week. If 2017 has proven to be a record-setting year for high-profile cyber-attacks (think Equifax, Verizon, Uber, Kmart, etc.), then 2018 is shaping up to be an even bigger year for… Read more »

What’s In The Box? The Top Apps and Services We’re Most Thankful For

2019-11-26Marketing twenty or even just ten years ago looked very different from how we know it and operate nowadays. It used to be more tedious and laborious. Though still quite challenging now, it has definitely come a long way. The same goes, espe… Read more »

Technology Sales: Upselling Your Customers Using ABM

2019-11-12ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales.From creating target lists to automat… Read more »

8 Lead Generation Strategies You Can Use When You Need More Clients

2019-11-05Identifying and attracting potential clients is arguably the most essential part of marketing and sales – apart from closing the deal, of course.But, how do you keep the clients coming in?In this article, we take a look at how you can creat… Read more »

6 Secrets of a Sales Prospecting Email that Prospects Can't Say No To

2019-10-29Here’s a hard fact: according to research and advisory firm, TOPO, only 24 percent of sales emails are ever opened. And another from Boomerang: an average user receives 147 emails and deletes 71 of them five minutes later without even readi… Read more »

How to Set Sales Appointments with IT Security Prospects

2019-10-14No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople. But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipeli… Read more »

5 Most-watched Marketing Shorts From Callbox’s Video Playlist

2019-10-03Here at Callbox we always strive to provide you with the best content from B2B marketing strategies to lead generation and everything in between. With multi-channel marketing being the top marketing approach in our times, we make sure our b… Read more »

Get More Telecom Leads with Multi-Channel Marketing

2019-09-23Recent market stats show that competition in the telecom industry is rising in 2018. This is due to numerous innovations and disruptions that are pushing players big and small to seek a position in their respective niches.The challenges bro… Read more »

6 Growth Hacking Tactics Every IT Security Company Must Exploit

2019-09-12There are plenty of lead generation strategies out there, but the most important part of all of this is creating a strategy that will take advantage of multiple channels of acquisition when it comes down to it. In this article, we will be d… Read more »

Industry Insights: How to Influence Today’s B2B FinTech Buyers

2019-09-06FinTech continues to see double-digit expansion, and much of the market’s growth now comes from B2B FinTech. Opportunities in payment platforms, SME lending solutions, and SaaS-enabled back office tools have investors lining up behind B2B-f… Read more »

5 Essential FinTech Marketing Strategy Tips and Why They Work

2019-07-25It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours… Read more »

4 Solid B2B Email Campaign Ideas to Market Cloud Solutions

2019-07-19Email is still pretty powerful and it is a way of engaging your following whilst utilizing only a fairly small number of resources. In this short article, we will be exploring the different types of email marketing campaign examples for clo… Read more »

5 Rubbish Reasons Not to Invest in Lead Generation

2019-07-17The internet is filled with thousands of new content popping up each second. One of the most popular types of articles that crowd over our social media timelines are the ones that present you with a list of reasons why you should do this or… Read more »

How to Generate Leads Faster with this Proven Outbound Workflow

2019-06-17When I googled “how to generate leads” at time of writing, it returned around 560 million search results.That might sound like a lot, and it actually is. But a quick glance at the first few pages revealed that not much has been written abou… Read more »

Everything You Need to Ask When Choosing a Lead Generation Company

2019-06-10So you’ve decided to outsource lead generation, and you’re about to choose a marketing partner. This is probably one of the most important choices you’ll ever make as a marketer. So, how can you be sure you pick the right lead generation co… Read more »

7 Best Picks from Callbox’s Library for Your 2019 Summer Reading List

2019-05-14I can’t wait to pick up David Kushner’s newest book The Players Ball. It tells the story of the bitter rivalry between two of the leading figures during the worldwide web’s early days, which eventually shaped the digital world as we know it… Read more »

Marketing Renaissance: 6 (Old-School) B2B Trends Making a Comeback

2019-04-29Spring has sprung. You can feel it in the air. It’s the season of rebirth and renewal. Out with old and in with the new, right?Well, sometimes, it’s actually the other way around. Some of the latest trends in B2B marketing today have actual… Read more »

[Free Download] ABM Telemarketing Scripts for Cold Calling Key Software Personas

2019-04-05If there’s one channel that checks all the boxes in ABM outreach, it’s targeted phone calls. Outbound touches drive ABM results in five crucial areas:Gathering insights that help tailor your approachBuilding and growing meaningful relations… Read more »

In a Sea of Sameness, Here’s How IT Staffing Firms Can Stand Out

2019-02-27In my experience working with different IT staffing companies over the years, I’ve noticed an almost universal theme: they tend to rely on the same pitch. To be clear, I’m not saying IT staffing firms have nothing unique to offer. It’s just… Read more »

Why a DIY Lead Generation Can Kill Your Business

2019-02-20You can get almost any kind of information on the Internet — from the most useless trivia to building a house. For this reason, a lot of people embark on DIY projects although the results are not always positive. Companies, too, are jumping… Read more »

15 Best-Kept B2B Email Secrets to Win Prospects’ Hearts [INFOGRAPHIC]

2019-02-14Writing sales emils is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move t… Read more »

Multi-channel Customer Experience and How it Impacts your Lead Gen Strategy

2019-02-07A sales campaign involves hitting different factors on different fronts. However, we have to realize that in this day and age, the digital front is one area that you really have to pay attention to.There are a lot of things that you can dep… Read more »

SaaS Market Trends for 2019 and How to Align Your Growth Strategy

2018-09-27The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values.Intuit data reveals 85% of small business owners plan to invest more in SaaS solut… Read more »

10 Lead Magnet Ideas to Grow Your Sales Pipeline

2018-09-18Lead Magnets are an excellent way to grow your email list without buying one. Besides, it’s unethical to buy or rent an email list and spam people. Don’t give in to the pressure of stealing email addresses to support your sales team.In this… Read more »

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling

2018-09-11The earliest known use of the term ‘Cloud’ to refer to off-premise computing and storage took place in a 1996 Compaq business plan. The document pretty much foresaw many of the things that would eventually make up early iterations of the Cl… Read more »

Increase your Software Sales in 5 Easy Steps

2018-09-06You can bet your bottom dollar that software is still an important industry that’s driving innovations the world over. It’s the information age for crying out loud, and we have to recognize the fact that software will bring about major disr… Read more »

5 Strong CTA Examples (with Solid CTRs and Conversions) to Learn From

2018-08-13Conversion rates occupy a vital spot in any marketing dashboard, but they’re by no means the end-all and be-all of marketing metrics. Every conversion is the end result of a series of actions that prospects need to complete.It’s these tiny,… Read more »

5 Essential FinTech Marketing Strategy Tips and Why They Work

2018-08-06It’s official: FinTech has reached early mass adoption. Consumers are now making check deposits and rebalancing their portfolio on their morning commute, and businesses can now compare financing terms and secure a loan in less than 24 hours… Read more »

How to Make a Compelling Presentation For Your Software Product

2018-05-14Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.Making a good impression should always be the primary objective for softwa… Read more »

Understanding Multi-channel, Cross-channel and Omnichannel Marketing

2018-03-27Marketing is an essential element in business. It is also quite tricky because there’s not a one-size-fits-all formula. What more, it is quickly evolving, and the traditional approach is losing its effectiveness. Despite all these, three st… Read more »

The B2B Buying Process Has Changed: Here’s How Not to Get Left Behind

2018-01-26There’s no denying it now. We’re not in Kansas anymore.The days when marketers took charge of the buyer’s purchase journey are long gone. Buyers now arrive at a purchase decision largely out of their own accord, with little to no direct inv… Read more »

4 Signs That You Badly Need a Lead Generation Team

2016-10-25Lead generation is simple. Just find leads and turn them into sales. Now, if the term “easier said than done” has a poster boy, it’s good old lead generation, hands down.Lead generation may be simple, but surely, it isn’t easy. Especially i… Read more »