James has always been a fan of the brand ‘Adidas’. His sister decides to surprise him on his birthday with the Adidas sneakers he had been planning to buy. She orders it from a popular online shopping platform. He is delighted when he receives that expensive gift. Within a week, the excitement turns to disappointment. The brand new Adidas sneaker is worn out. While discussing with her friends, his sister understands that it was a counterfeit product. The sneaker has got nothing to do with the original brand Adidas. It was just a fake version of the product. This does not stop with mere accessories or electronic equipment. Some counterfeit products can lead to life-threatening consequences. This can lead to serious effects on brand reputation. The statistics provided on this subject are extremely shocking! The Global economy faces a loss of $323 Billion due to counterfeit goods. More than 1 in 4 consumers have reported purchasing fake products online unaware of its authenticity. US Government Accountability Office reports that about 2 out of 5 products purchased under famous brand names online were counterfeit. https://wersel.io/blog/wersel-introduces-brand-analytics-techniques-save-counterfeit-products/ #Brandanalytics #Brandanalyticstools #Brandproduction #brandprotectionagency #Fraudanalytics #Analytics #AI #Socialmediaanalytics #Analyticscompany #Predictiveanalysis #Counterfeittracker #Counterfeitdetector #Counterfeitanalytics #Protectbrand #Anticounterfeiting #Counterfeitproducts #Socialmediamonitoring #Analyticstools #Counterfeitproductanalysis