Title loans are a type of loan typically used for buying a home. The title loan is beneficial because it allows the borrower to use the money to purchase the home without having to go through a traditional lending process. Title loans are also popular because they can be used as an investment. The interest on a title loan can be higher than other types of loans, which makes it a great option for borrowers who want to invest in their homes. Let’s say your ideal customers are African-American men between 23-35 years old who are single and make at least $35,000 a year. You’re trying to reach this ideal customer on social media to get them to follow your business. If you wanted to precisely target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the relevant people specified would see your ad.