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1438 Third Avenue, New York, New York, 10028
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About Surefoot

Established January 2017

Surefoot is the first retailer to offer a truly custom ski boot for skiers of all levels. In addition to the World’s Most Comfortable Ski Boots, Surefoot offers outstanding customer service, expert boot fitting, orthotics for all footwear and a complete satisfaction guarantee in all 24 store locations world-wide.In about 2 hours, we can make a pair of totally custom ski boots, from the custom orthotic footbed to the foam-injected liner. And since New Yorkers take about 4,000 steps every day, we are your source for custom orthotics for sneakers, running shoes and dress shoes.

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