OUR MISSION Mississippi Aquarium will be a premier institution delivering an awe-inspiring entertainment experience which supports animal research and conservation, inspires learning and instills a passion for the aquatic world. This world-class facility will be the window to the waters of Mississippi, the Gulf Coast and beyond, fostering a sense of appreciation by encouraging guests to explore majestic environments and play an active role in research and conservation efforts. WE AIM... To be a premier institution delivering an awe-inspiring entertainment experience which supports animal research and conservation, inspires learning and instills a passion for the aquatic world. WE EXIST TO... Be the window to the waters of Mississippi, the Gulf Coast and beyond, fostering a sense of appreciation by encouraging guests to explore majestic environments and play an active role in research and conservation efforts. WE DO THIS BY... Providing an unparalleled entertainment experience to our guests through engaging education and gracious hospitality. Pledging to fiscal responsibility that enables us to make a difference for our guests, animals and team. Championing research efforts to conserve and protect the waters of Mississippi, the Gulf Coast and the world. Protecting the beauty of aquatic wildlife and sharing the power of nature's stories to inspire commitment for generations to come.