Michael J. Emery, M.A., C.Ht., M.NLP is a Personal Development Coach and Trainer. Michael's background is in Transpersonal Psychology, Neuro-Linguistic Programming (NLP), and Ericksonian Hypnosis. Michael J. Emery, owner of Attention Shifting, LLC, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology (now . While studying marketing and advertising, Michael's fascination with communication grew when he saw that the stickiness of a message would determine how well an audience would remember the advertisement but there seemed to be no method his professors used to adapt the message. He began to study communication and human behavior, which eventually led him to begin researching various communication models.