Liquor License Leaders specializes in buying, selling and consulting in the alcoholic beverage industry. We take great pride in our work and the services we provide. Experts in California Liquor License: Sell or Buy Liquor License and Alcoholic Beverage Permits In the United States, liquor licenses are required in every state including California for companies that are going to sell liquor. There are three types of California liquor licenses which may be required by the state: restaurant, beer and wine, and tavern. A restaurant liquor license allows the restaurant to serve alcohol to patrons. It is the most common licensed used in California. Beer and wine liquor licenses are typically general licenses meaning that strong spirits cannot be served or sold under that license. A tavern liquor license is also used for restaurants which serve alcohol and food, yet their sales are about 50% liquor.