Our founder, Monica, has been in the children's clothing and accessories business for over 30 years, most of which was spent in the clothing industry with several successful retail locations in Europe and Latin America. Years after moving to the United States, she overheard an interesting conversation between two mothers at a supermarket. They were talking about how hard was to find cute, quality children’s jewelry in the US. Being an insider of sorts in the field, she realized that they were absolutely right! The designs and quality of children's jewelry available in Europe were simply not available to people in the US. With her impeccable taste and eye for detail, she applied her training and roots, putting all of her efforts into designing the largest collection of quality, affordable, and on trend children's jewelry in the world! We believe that children’s jewelry should be fun & stylish, while offering safety and affordability. We use only the finest, ethically sourced materials in the world and enforce strict purity and safety testing on an ongoing basis. Our jewelry is free from nickel cadmium, and lead, complying with ASTM F 2923-11 (Standard Specification for Consumer Product Safety for Children’s Jewelry). We are proud to bring all these things together, offering you the finest children’s jewelry in the world!