In tough times, the strong grow stronger. The organizations that will perform the best through this period and beyond will be those that maintain a strong customer-centric focus while dealing with the complexity, uncertainty and risk that cloud the business landscape. This means knowing the sources of risk and opportunity within the global customer base. It means finding new routes to reaching customers—increasingly, through channels that customers control. And it means focusing less on driving customer transactions for short-term gain, and more on fostering trust-based relationships over the long term,” quoted in Why Customer Centricity Matters, Accenture. Read the complete article from https://www.directsellingnews.com/the-time-is-now-what-it-means-to-be-customer-centric-and-why-it-matters-more-than-ever/