Riviera Property Management came to DNA Imagery looking for a brand new corporate logo. We focused on discovery first learning about RPM’s business model, their company values, their target demographic, their competitors, and words they associated with their brand. After the discovery phase we were able to create a half dozen logo concepts based on our insights. Through a collaborative process we were able to narrow the field to three of the concepts which we further iterated upon. Each iteration led to further refinement until we arrived at the final logo design. Logo design & branding is always interesting as you must convey the story of the brand & core product into the overall design. The better you can weave this story into the imagery the stronger the logo will stand alone. Despite the fact that we start with a multitude of concepts when you arrive at the final logo you always have an “Ah ha!” moment as the design will exhibit undeniable magnetism that draws you to it. These are the types of logos we strive to design when working with our clients. If you need help with branding or design in the Santa Barbara area do not hesitate to contact us for a free quote today and see what DNA can accomplish for you & your business. Website: http://www.dnaimagery.com Email: dna@dnaimagery.com Phone: 805-680-4931