Let them design a cooler bag to fit in your motor cycle side bags, boat compartment, RV, or just one to carry around. You can even use some bags with out the liner. Made in Personalize it if you like so every one knows whose cooler it is. Liner is A patented polypropylene based non-woven perforated fabric metalized on one side. Temptrol™ brand reflects 95% of the radiant heat…the major source of heat transfer. With this technology, we can cause anything to retain or reflect heat, thereby remaining warmer or cooler. These soft sided cooler can be designed to fit any where you can imagine,help you utilize that space.