Written by Judy Caroll The decade is still young, and while it still is, it’s the right time to determine which marketing channels you should be looking out for and getting rid of the outdated ones because the truth of the matter is that while creating content is the foundation of your lead generation strategy, the distribution part is the driving force behind it. It’s crucial because no matter how great your content is and how much time you’ve invested in it if no one gets to see it, your content won’t generate leads. In the healthcare industry, it’s crucial to stay up-to-date with the latest developments and oftentimes be the innovator yourself, and in order to offer you guidance in determining which marketing channels will fit your needs as an industry the best, we have curated a list of marketing channels you can leverage. Podcast Podcasts have been around for many years already and their popularity keeps growing especially in recent years. It has become a simultaneously entertaining and powerful tool to share news, interesting stories and ideas. More and more businesses have started using podcasts to their advantage and so has the healthcare industry. People are more inclined to tune into a podcast episode rather than a radio segment these days. The beauty of podcasts is that unlike radio shows, there is no time constraint on the content that you want to make here. The duration is completely in your hands. However, it’s also crucial to know that just because you have an hour-long podcast doesn’t mean your audience will stay for the whole segment unless it can truly capture their interest. The best way to go about this medium is for you to create a show that showcases as many facets of your business as possible, tackling relevant issues and bringing in real practicing professionals of your industry. Here are great examples of the top medical podcasts crafted specifically for healthcare professionals for you to draw some inspiration from. TEDTalks: Science and Medicine Having been around for almost two decades now, TED is a nonprofit dedicated to spreading ideas and opinions in the form of talks ranging from any topic you can think of. This particular series focuses on topics surrounding Medicine and Science where the talks are led by world-renowned medical professionals and scientists from various backgrounds. Bedside Rounds Hosted by academic global health hospitalist, Dr. Adam Rodman, the Bedside Rounds podcast is a collection of narrative stories in clinical medicine. They are short, entertaining and enlightening stories from both history and modern medicine. Everyday Emergency This podcast gives you true stories from people who are on the frontline of humanitarian emergencies all over the world. It is also a nonprofit organization, Doctors Without Borders , that run this podcast. They share interesting talks with medical and logistical experts who offer medical care where it is needed the most in the world. Related: Multi-channel Marketing Ideas You Need to Try to Generate More Leads this 2020 Read the full article here : https://www.callboxinc.com/lead-generation/channels-to-generate-b2b-healthcare-leads/