When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you might find yourself like a bouncing ball as one decision maker tells you to go to another decision maker. In fact, you might be making the same pitch in front of different high-ranking people in the same company. Doing the same thing over and over again gets easier in time, but the real challenge is convincing different decision makers with different values to buy your product or services. Before you map out a strategy, get to know the different types of IT Decision Makers and how to deal with them: Read the full article here: https://www.callboxinc.com/growth-hacking/sell-match-3-types-it-decision-makers/