Your website is the extension of your brand. It is the most visually comprehensive part of your brand and has the potential to be the most engaging too. The most successful brands out there treat their websites as more than their digital stores. Their websites carry their brand DNA and create more engaging and fulfilling customer experiences. To create a website like that, where the audiences can see your brand in action, we have come up with 8 interesting ideas that you should try. They are easy to implement and can strongly affect conversions. The best bit: they are easy enough to try yourself – nothing too technical. Introduce yourself Gone are the days of content-heavy home pages. Today, if you want to make a mark for your brand through your website, keep it short and sweet. First off, introduce yourself; who you are, what you do, and how it’s making people’s lives easier. Get it done in three steps or less. Go to any SaaS website right now and you’ll see this in practice. Other major websites from various lifestyle as well as science and technology brands also employ this practice. On one hand, it allows you to impart important information to the audience. On the other, the directness makes for an impactful impression which your audience won’t soon forget. Sneak in your brand mark Websites are visual. If you are a brand that deals heavily in images – a photography brand or a travel blog, etc. – this idea is especially useful for you. To protect your images from duplication and to add a layer of brand recognition to them, use a watermark. But keep it sneaky. Most brands use their entire logos to watermark their images. But it can make the images look cluttered and the practice immature. What you should do instead is to make your business logo symbol your official watermark. Then instead of using the whole logo, you can only use its icon and insert it into your photography as a subtle but definitive branding tool. Check the full version of this article at the Callbox - The Savvy Marketer.