As much as data and analytics are important in today’s marketing strategy, yet many businesses are struggling with building their customer database. The problem is not in the quantity of data but in the quality. There are a lot of avenues where you can get customer data and a lot of agencies selling them in bulk. Most of them, however, are useless. According to Forbes Insight and KPMG Report, 84 percent of CEOs are worried about the quality of their data. Furthermore, a Dun & Bradstreet survey revealed that 1 out of 5 businesses loses revenue and customers because of incomplete data. These reports show that for a marketing campaign to be truly successful, it needs to be built on accurate consumer data. Sadly, however, data analysis and management do not get the focus they deserve. As a result, companies and their brands are exposed to the risks of receiving low-quality data. In this article, we will further discuss the common customer database problems and how to fix them. 6 Common Problems of Sales Database BuildingOut-of-date Information Do you know that every 30 minutes 20 CEOs quit their jobs, 75 people change their phone numbers, 120 businesses change their addresses, and 30 businesses are formed. That’s a lot of change in just a short span of time! Keeping up with all these changes and updating your database can be daunting yet, a worthwhile practice. You can’t risk getting beaten by the competition because the data you’re using hasn’t been updated for 5 years. A version of this article originally appeared here. https://www.callboxinc.com/lead-generation/reasons-companies-have-poor-b2b-sales-data-quality/