Brock and Associates is a boutique recruiting firm specializing in superior talent assisting C-suite executives and partners. Dixie Brock opened the firm in 1984 on Peachtree Street in downtown Atlanta with office furniture loaned to her from a previous employer's renovation, a one-year business plan, and a pledge to herself that if she did not generate enough revenue to pay all expenses for that year within six months, it was her signal to let her dream go. That goal was met within the first thirty days. Her experience with Alston & Bird (one of Atlanta's largest law firms) and Booz Allen (a global management consulting firm) provided a strong foundation to build a brand that encompasses high-tech and high-touch service.