Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit. Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since the Year 2000. Why do you want to do plastic surgery podcast marketing? The the obvious answer is to attract more cosmetic patients to your practice and that’s a good reason. Maybe you want to be the “voice of reality” for prospective cosmetic patients to help them separate the reality from the hype. Being an educational platform is also a great way. You may also want to grow your brand and build a reputation in this industry as an influencer. Or, maybe you’re simply ready to grow and expand and this is a fun way to stretch your skill set. There’s no right answer. There’s only an answer that will keep you engaged and committed. Now that your why is established, here is what you need to get your podcast up and running.