Local link building is an integral part of our Houston Local SEO. However, before we start with your link building, you need to know the difference between a local link and regular link. The regular link is the link that we normally use for a national campaign. The local links, on the other hand, are the links from the local sources such as the websites that are related to your city. For instance, if you are running a law firm in Houston and you want us to build your local link, then we will probably consider linking to Houston colleges and universities, Houston newspapers and others. Simple Houston Link Building Strategy Used by Our Company. When analyzing the strategies that we mentioned below, understand that there are instances that it may not work for you.