Food Truck Promotions

FTP popped up with our partners at AMOREPACIFIC to amplify the launch of #LANEIGE's new summer lip mask flavor, Watermelon Pop! 👄 💕 Parked right in front of SEPHORA, our branded ice cream cart offered refreshing sorbet in three juicy flavors: mango, blueberry, and watermelon. Following this, guests were directed to Sephora to redeem their bounceback cards for exclusive samples and shop the collection. The one-day pop-up was a sweet success, with 1,000 visitors enjoying the experience. The event not only delighted attendees with tasty sorbet and skincare samples but also significantly boosted sales inside Sephora. 

Did you know nearly 50% of New Yorkers commute via the subway? And over 30% of them can’t leave the city during the summer. Spindrift Beverage Co, Inc. saw this as the perfect opportunity to provide a mini-vacation right outside the subway station, so in partnership with Small Girls PR, we brought their vision to life. Want all the details? Escape to our site and explore the case study: https://bit.ly/3V8CPoR

We’re excited to share our latest case study on Glossier’s unforgettable Summer Scoops pop-up! FTP and Glossier, Inc. collaborated to create three darling ice cream trucks for just one day to promote their summer Cloud Paint shades. 💕☁️🍨🚚 Curious about how we made this buzz-worthy event happen? Dive into the story and get all the insights now ➡ https://bit.ly/3wW4nFN

FTP partnered with Graduate Hotels to promote the opening of their newest location in Princeton, steps away from the campus! During Princeton University's Alumni Weekend, our branded Graduate Hotels pop-up cart was placed in front of the hotel, welcoming alums and visitors. 🤓📚💙 With our brand ambassadors' assistance, guests scanned a QR code to sign up for the Graduate Princeton newsletter and entered to win a two-night stay at the new hotel. Additionally, we distributed branded water and newspapers, and guests spun the prize wheel to win premium Graduate Hotels merchandise. It was a fantastic way to interact with the community and spread the word about this exciting new hotel!

Over the weekend, FTP popped up with our partners at AMOREPACIFIC to support Laneige's Cream Skin Toner & Moisturizer. 💙 🥛 The Laneige truck served delicious milkshakes to amplify and drive traffic to Sephora. Attendees were treated to exclusive skincare samples, a rare opportunity to experience the benefits of #CreamSkin while enjoying our delicious milkshakes. Thank you to everyone who stopped by, enjoyed a shake, and discovered the wonders of #LANEIGE! 

FTP partnered with AMOREPACIFIC's #innisfree for the Brighter Skin Tour, making stops at nine different locations across Florida, Georgia, and Texas! 💚 🍀 Our branded food truck and product discovery areas, complete with life-size props, created an immersive experience, all in innisfree green. Attendees enjoyed free samples of innisfree’s skincare products, refreshing Swoon drinks, and beautiful flowers by Dearest Rachel.

Food Truck Promotions partnered with Warner Bros. Discovery Consumer Products to launch the first-ever Harry Potter #ButterbeerSeason Tour, enchanting fans across the Southwest! 🪄🧙 The excitement was palpable as fans lined up daily, with the first 100 in line treated to exclusive Butterbeer Season merch. Our Butterbeer Traveling Truck was the heart of the activation, serving up freshly drafted Butterbeer to delighted fans. The tour featured immersive photo moments, a cozy Butterbeer lounge where guests could relax and play games, and an irresistible hashtag challenge. Fans eagerly participated, posting UGC to social media for a chance to win the coveted Butterbeer Treasure Trunk. FTP strategized, designed, and produced every aspect of the activation. To spread the wizardry even further, we ran a local paid ad campaign to boost this unforgettable Butterbeer experience. Thank you to everyone who joined us on this magical journey!

Food Truck Promotions partnered with Interscope Records to promote the K-POP icon SEVENTEEN's latest album, #17_is_right_here, with an exclusive event: SEVENTEEN Treats! For one day only, SEVENTEEN Treats popped up in NYC and LA, surprising fans with Jeni's Splendid Ice Creams flavors inspired by the album. Fans lined up around the block to experience this exclusive event, where they had to drop a secret code to unlock their treats and receive exclusive stickers and postcards. With 1,500 satisfied fans served and an impressive +6M impressions on social media, #SEVENTEENTREATS was a sweet success! 😋🍨💕

Elevating A+E Networks Upfronts 📣 📺 Food Truck Promotions collaborated with Civic Entertainment Group to amplify the A+E Upfronts experience! Our trucks, serving up mouthwatering #KatzDeli treats, were a hit, delighting advertisers with a taste of New York's iconic flavors!

FTP celebrated Cinco de Mayo with our partners at Fever-Tree USA for the second year in a row! 💚🍹🎉 Over the weekend, the Fever-Tree Mixer Truck popped up in various locations throughout NYC, serving specially crafted zero-proof Margaritas made with Seedlip Drinks newest offering, Notas de Agave, and complimentary swag. The event was a huge success, with over 3,000 New Yorkers attending! Thank you to Fever-Tree for making Cinco de Mayo unforgettable this year!