Looking for a new business sign? Not sure where to start? The answer is simple, LED Channel Letters.

When it comes to choosing the sign to display your business name, that’s a major decision. As your customers will form a perception about your business based on your brand’s appearance. Your business sign reflects the type of business you are in, how professional you are, and where you are located. There are many options to choose from, but there are only a few that guarantee a professional outlook and a positive impact on the viewer, and one of them is LED Channel Letters. Keep reading to know more about them.

LED Channel Letters are one of the most widely used signage for business signs. They are made of either plastic or metal and consists of a series of specially crafted figures, shapes, letters, numbers, logos, or anything specific that is required. They are attractive and make a business stand out from the competition. Due to these reasons, led channel letters are considered as the best choice for outdoor business signs. There are three major types of channel letters:

Front-Lit Channel Letters – The front side of these letters is covered by a translucent material and they are illuminated in such a way that that light is pointed towards the front, making them bright from the front.

Back-Lit Channel Letters – Opposite to the above, here the light is pointed to on the opposite side of the sign creating a halo effect. They are also illuminated by using LED lights.

Combination Channel Letters - This is a combination of backlit and front-lit illumination. Here each letter is illuminated by using two LED lights that create a 3D effect. They are very effective and are the most common type in use.

They can be placed in many ways to building such as mounted on top, fixed to the walls, or fixed on a board that protrudes from the building. LED channel letters are used as indoor signs and outdoor signs. Their sturdy build makes them a good choice for outdoor signage and the elegant visuals make them a good option to be used as indoor signage.

LED channel letters are a great choice for businesses that operate or want to showcase their signage 24x7. But they are most beneficial for places that operate mainly after the sunset such as restaurants, pubs, night clubs, emergency services, hospitals, public transport, and more.

Whether you are running a new business or an established one, led channel letters should always remain your top priority for business signs. If you are not sure where to begin or how to choose the right business sign, 4 Directions Signs &Graphics is your go-to sign company in Folsom and nearby areas for all your signage requirements.